Online Communication Ethics | Online Community Building | Internet Music and Licensing | Persuasion Theory | Online Privacy

Internet Affected applies a range of research methods when developing campaigns and online strategies for its clients. We believe that real-world experience informed by empirical research is the best way to develop strategies that have predictable and measurable outcomes.

We hope these texts (which are mandatory reading for our staff) serve to illustrate just how complex building a web-community online can be.

If you’ve been convinced into thinking that online strategy is simply about creating a branded Fan Page and putting up a few links, please get in touch to learn about what more it can be.

Online Communication Ethics

• Cordeiro, W., P., 2003. The online solution to the decline in business ethics: ethical managers. Teaching Business Ethics, 7: 265-277. Kluwer Academic Publishers.
• Crosno, J., L., Nygaard, A., Dahlstrom, R., 2007. Trust in the development of new channels in the music industry, Journal of Retailing and Consumer Services 4, pages 216-223.
• Davis, M., 2007. Eighteen rules for writing a code of professional ethics. Science and Engineering Ethics. Vol. 13, pages 171-189.
• Fernback, J., Papacharissi, Z., 2007. Online privacy as a legal safeguard: the relationship among consumer, online portal, and privacy policies, New Media Society, Vol 9, pages 715-734.
• Hofstede, G., 2001. Cultural consequences: Comparing values, behaviours, institutions, and organizations across nations. (2^nd edition). Thousand Oaks, CA, Sage.
• Loebbecke, C., 2001. e-business trust concepts based on seals and insurance solutions, Information Systems Management and e-Business Management. Springer-Verlag.
• Marta, J., K., M., Attia, A., Singhapakdi, A., Atteya, N., 2003. A comparison of ethical perceptions and moral philosophies of American and Egyptian business students. Teaching Business Ethics, Vol. 7, pages 1-20. Kluwer Academic Publishers.
• Menstrell M., L., Hunter, M., and H.-C. de Bettignies, 2002. Internet E-ethics in Confrontation with activists’ agenda: Yahoo! On Trial, Journal of Business Ethics, Vol. 39, pages 135-144.
• Metzger, M., J., 2006. Effects of site, vendor, and consumer characteristics on website trust and disclosure. Communication Research, 33 (3), pages 155-170.
• Metzger, M., J., 2007. Communication privacy management in electronic commerce. Journal of Computer-Mediated Communication, Vol. 12(2), article 1.
  Available at http://jcmc.indiana.edu/vol12/issue2/metzger.html [accessed 25/07/2009]
• Nikitkov, A., Bay, D., 2008. Online Auction Fraud: Ethical Perspective. Journal of Business Ethics, Vol. 79, pages 235-244
• O’Neil, O. (1993) Kantian Ethics. p.175-185. In Singer P., 1993. A Companion to Ethics. Blackwell Publishing.
• Patten, M., D., 2002. Give or take on the internet: An examination of the disclosure practices of insurance firm innovators, Journal of Business Ethics, 36: 247-259, Kluwer Academic Publishers.
• Payne, D., and Landry, J., L., B., 2005. Similarities in business and IT professional ethics: the need for and development of a comprehensive code of ethics, Journal of Business Ethics, Vol. 64, pages 74-85.
• Petronio, S., 2002. Boundaries of Privacy: Dialectics of disclosure. Albany, NY: State University of New York Press. In Metzger, M., J., 2007. Communication privacy management in electronic commerce. Journal of Computer-Mediated Communication, 12(2), article 1.
  Available at http://jcmc.indiana.edu/vol12/issue2/metzger.html [accessed 25/07/2009]
• Solomon, R., O., 1993. Business Ethics. Pages 354-372. In Singer P., 1993. A Companion to Ethics. Blackwell Publishing.
• Spinello, R., A., 2006. Cyberethics: morality and Law in Cyberspace 3^rd. Jones and Bartlett Publishers.
• Zucker, L., G., 1986. Production of trust: institutional sources of economic structure, vol. 1840-1920
• In: Staw, B., M., Cummings L., L., (Eds), Research in Organizational Behaviour, Vol. 8, pages 53-111.

Online Community Building

• Boase, J., Horrigan, J., Wellman, B.,  and Raine, L., 2006. The Strength of Internet Ties. Pew Internet and American Life Project. In Enders, A., Hungenberg, H., Denker, H-P., Mauch, S., 2008. The long tail of social networkinging. Revenue models of social networking sites. European Management Journal, Vol. 26, pages 199-211.
• Enders, A., Hungenberg, H., Denker, H-P., Mauch, S., 2008. The long tail of social networkinging. Revenue models of social networking sites. European Management Journal, Vol. 26, pages 199-211.
• Iwon, K., Lee, K.C., Lee, S., Choi, Jiho., 2007. Investigation of online community voluntary behaviour using cognitive map. Computers in Human Behaviour, Vol. 23, pages 111-126.
• Mayer, A., 2009. Online Social Networks in Economics. Decision Support Systems.
• Mayer, A., and Puller, S. L, 2008. The old boy (and girl) network: Social network formation on university campuses. Journal of Public Economics (92). In Mayer, A., 2009. Online Social Networks in Economics. Decision Support Systems.
• Nowak, K. L., Rauh, C., 2008. Choose your “buddy icon” carefully: The influence of avatar androgyny, anthropomorphism and credibility in online interactions. Computers in Human Behaviour, Vol. 24, pages 1473-1493.
• Plant, R., 2004. Online Communities. Technology in Society, Vol. 26, pages 51-65.
• Preece, J., 2001. Sociability and usability in online communities: Determining and measuring success. Behaviour and Information Technology Journal, Vol. 20, pages 347-356.
• Preece, J., Nonnecke, B., Andrews, D., 2004. The top five reasons for lurking: improving community experiences for everyone. Computers in Human Behaviour, Vol. 20, pages 201-223.
• Rheingold, H., 1994. A slice of life in my virtual community. In Preece, J., 2001. Sociability and usability in online communities: Determining and measuring success. Behaviour and Information Technology Journal, Vol. 20, pages 347-356.
• Sendağ, S., Odabaşi, H. F., 2009. Effects of an online problem based learning course on content knowledge acquisition and critical thinking skills. Computers & Education, doi:10.1016/j.compedu.2009.01.008
• Vignarajah, Luan, W. L., Kamariah, A. B., 2009. Qualitative findings of students’ perception on practice of self-regulated strategies in online community discussion. Computers and Education, doi:10.1016/j.compedu.2008.12.021.
• Wilson, M., Peterson, L., 2002. The Anthropology of Online Communities. Annual Review Anthropology, Vol. 31, pages 449-467.

Social Media New Clippings

• Stelter, B., Stone, B., 2009. Web Pries the lid off Iranian Censorship [online]. New York Times, in press 22 June 2009. Article last accessed 26/07/2009 at:  http://www.nytimes.com/2009/06/23/world/middleeast/23censor.html?_r=3&th&emc=th
• Collins, L., 2009. The Technological Revolution [online]. The Jerusalem Post, in press 20 June 2009. Article last accessed 26/07/2009 at: http://www.jpost.com/servlet/Satellite?cid=1245184881361&pagename=JPost/JPArticle/Printer

Internet Music & Online Licensing

• Arora. G., Hanneghan, M., Merabti, M., 2005. P2P commercial digital content exchange, Electronic Commerce Research and Applications 4, pages 250-263.
• Connor R. K., Rumelt P. R., (1991) Software Piracy: An analysis of protection strategies, Management Science, Vol 37, No.2, pages 125-139.
• Copyright Designs and Patents Act, 1998. (c.48), London: Office of Public Sector Information ( formerly Her Majesty’s Stationary Office).
• Crosno, J. L., Nygaard, A., Dahlstrom, R., 2007. Trust in the development of new channels in the music industry, Journal of Retailing and Consumer Services 4, pages 216-223.
• Gayer. A., Shy. Oz., 2006. Publishers, artists and copyright enforcement, Information Economics and Policy 18, pages 374-384.
• Geist, M., 2005. Piercing the peer-to-peer myths: An examination of the Canadian experience, First Monday, volume 10, number 4
  Available at: http://firstmonday.org/issues/issue10_4/geist/index.html [accessed 25/07/2009]
• Greenberg, H., 2007. Reason or Madness: A defense of Copyright’s Growing Pains, J.Marshall Rev. Intell Prop. L. 1.
• International Federation of Phonograph Industry (IFPI). June 2006. The Recording Industry 2006 Piracy Report: Protecting creativity in Music.
  Available at: http://www.ifpi.com/content/library/piracy-report2006.pdf [accessed 25/07/2009]
• Lange, D., 2003. Students, music and the net: a comment on peer-to-peer file sharing, Duke L. & Tech. Rev. 0021.Available at: http://www.law.duke.edu/journals/dltr/articles/2003dltr0021.html [accessed 25/07/2009]
• Liebowitz, S., 2003. Will MP3 downloads Annihilate the Record Industry? The evidence so far University of Texas at Dallas.
  Available at: http://www.utdallas.edu/~liebowit/intprop/records.pdf [accessed 25/07/2009]
• Naylor, D., Jaworski, A., 2007. Linking your way to liability? Cooper V. Universal Music Australia LTD [2006]. Computer Law & Security Report 23, pages 285-289.
• Peitz, M., WaelBroeck, P., 2006. Why the music industry may gain from downloading – The role of sampling, International Journal of Industrial Organization, pages 907-913.
• Peitz, M., WaelBroeck, P., 2005. An Economist’s Guide to Digital Music, CESinfo Economic Studies Vol 51, pages 359-428.
• Peitz, M., WaelBroeck, P., 2003. Piracy of Digital Products: A critical review of the Economics Literature, CESifo Working Paper #1071.
• Perry, R., Williamson, M. M., 2002.A licensing and payment system for distribution of digital content, Information Infrastructure Laboratory, HP Laboratories Bristol, Bristol, Technical Report: HPL-2002-167.
• Radcliffe, F. M., 2006. Grokster: The new law of third part liability for copyright infringement under United States law. Computer Law & Security Report 22. pages 137-149.
• Sandhulli, D. F., 2007. CD music purchase behaviour of P2P users, Tecnovation 27, pages 325-334.
• Tang, P., 2005. Digital copyright and the “new” controversy: Is the law moulding technology and innovation? Research Policy 34, pages 852-871.
• Zucker, L.G., 1986. Production of trust: institutional sources of economic structure, vol. 1840-1920 In: Staw, B.M. Cummings L.L (Eds), Research in Organizational Behaviour, vol 8., pages 53-111.

Persuasion Theory

• Advertising Association. 2001. Public Attitudes to Advertising. Advertising Association In O’Donohoe, S., 2001, Living with Ambivalence: Attitudes to Advertising in Postmodern Times. Marketing Theory. Vol.1, pages 91-108.
• Arvidsson, A., 2001. From Counterculture to Consumer Culture: Vespa and the Italian Youth Market, 1958-78. Journal of Consumer Culture. Vol.1, pages 47-71.
• Bauman, Z., 1991. Modernity and Ambivalence. Cambridge. Polity Press.
• Bauer, R., and Greyser, S., 1968. Advertising in Amercia: The Consumer View. Harvard University Press In O’Donohoe, S., 2001, Living with Ambivalence: Attitudes to Advertising in Postmodern Times. Marketing Theory. Vol.1, pages 91-108.
• Brown, S., Kozinets, R.,V., & Sherry Jr., J., F., 2003. Teaching Old Brands New Tricks: Retro Branding and the Revival of the Brand Meaning. Journal of Marketing. Vol. 67, pages 19-33.
• Buijzen, M., Valkenburg, P., M., 2003. The Unintended Effects of Television Advertising. Communication Research. Vol.30, No.5, pages 483-503.
• Gupta S., A., 2007. Changing Trends of Cultural Values in Advertising: An Exploratory Study. Psychology and Developing Societies, Vol.19, pages 113-123.
• Hallward, J. 2004. The Creators of Motivation: advancement in the exploration of emotions. Ipsos-ADI. Available at http://www.ipsos-asi.com/pdf/IpsosASI_WP_Motivation.pdf [accessed 25/07/2009]
• Otnes, C., Lowrey, T., and Shrum, L., 1997. Toward an Understanding of Consumer Ambivalence. Journal of Consumer Research, June, pages 80-93. In O’Donohoe, S., 2001, Living with Ambivalence: Attitudes to Advertising in Postmodern Times. Marketing Theory. Vol.1, pages 91-108.
• Park, C., W., Jaworski, B., J., Macinnis, D., J., 1986. Strategic Brand Concept-Image Management. Journal of Marketing, Vol. 50, pages 135-145.
• Petty, R., E., & Cacioppo, J., T., 1986. The Elaboration Likelihood Model of persuasion. New York: Academic Press.
• Sullivan, L., 2003, Hey Whipple Squeeze this. John Wiley and Sons.

Online Privacy

• Joshua Gomez, Travis Pinnick, and Ashkan Soltanim 2009. KnowPrivacy.
  Available at: http://www.knowprivacy.org/report/KnowPrivacy_Final_Report.pdf