What does your ROI strategy look like?
Get on the first page of the search engines for the keywords you know are important, not what others tell you are important!
If your business is in a competitive area of the web, you’re probably using pay-per-click (PPC) advertising to drive visitors to your website. The problem with PPC is that as new competitors enter the limited advertising space, the costs increase.
If you represent a non-profit organization, you may not possess the financial resources necessary to participate in the paid advertising space, while appearing on the first page of the search results is compounded because there are only 10 spaces available by default.
Whatever your sector, the answer to both these conditions is organic search optimization. Yes, Internet Affected still talks about the importance of the ‘long-tail’ of search engine optimization, ROI, and conversion optimization, but our internal expertise also allows us to rank sites organically for any keyword the client chooses.
The organic search engine optimization strategies developed by Internet Affected, see our clients featured in one of the top three places of the primary search engines. In the end though, all our clients are positioned number #1 for the keyword they choose.
While we use advanced research methodologies to identify the keywords relevant to your business or campaign, sometimes for whatever reason, our clients need their brands to be at the top of the search listings.
Our strategies ensure that we secure them that spot, without the associated costs of PPC advertising models.
We guarantee our brands visibility, targeted traffic, and the ability to shout louder about their products and services.
Myths we’ve dispelled for our clients:
- It’s more valuable to go after long-tail keywords then the really popular generic keywords.
- Pay-Per-Click advertising systems are the only way to guarantee your business appears in the search engines consistently.
- Some keywords on the web are off-limits and it is impossible to rank for them.
- Organic search engine optimization is complicated and requires lots of changes to be made to a website.
How we help
- Plan and develop organic optimization strategies.
- Perform advanced keyword research (using competitor, relative, and LSI).
- Create unique, relevant one-way links to websites.
- Provide consultancy services for companies wishing to audit current suppliers.
- Evaluate and critique existing web-marketing strategies and plans.
- Optimize e-commerce site architectures to ensure better search engine placement.
- Landing page optimization and a/b multivariate testing.
- Conversion tracking to identify the best and worst performing areas of a website.
- Lead generation analysis to identify the channels that deliver the best return of investment (ROI) – social advertising, banners, newsletter, and search engines.
Get in touch
If you are not satisfied with the number of visitors arriving at your website, Internet Affected can provide expertise and know-how to increase visitor volumes significantly.
Our web-marketing services guarantee that, whether you are a business or non-profit organization, your website will be positioned at the top of the search engines, for the keywords that are important to you.